Preparing to face the Post-Covid 19 era, Danareksa Mobile Give Financial Literacy Education to Millennials

15 January 2022

News

Jakarta, 15 January 2022 - The number of retail investors from millennials has increased significantly. The Indonesian Central Securities Custral Report (KSEI) in December 2021 noted that the number of capital market investors in Indonesia increased from 2020 reaching 60.02% for ages under 30 years [1]. Responding to this phenomenon, PT Danareksa (Persero) held a Danareksa Talkshow (Darling) activity entitled Fundtastic: Talking of Business and Investment Opportunities in 2022. This activity aims to provide financial literacy education to millennials and micro businesses and small businesses to face the post era -Covid 19. Presenting speakers from the Danareksa Research Institute (DRI) and Danareksa Investment Management (DIM), this activity was held twice, today at the Gandaria City Mall and at Nuart Sculpture Park, Bandung on January 9, 2022 ago. Corporate Secretary of PT Danareksa (Persero), Putu Dewika Angganingrum said, "This activity is a CSV (Creating Share Value) activity which is part of the Danareksa Social and Environmental Responsibility Program (TJSL). As a company engaged in finance and investment, Danareksa is very concerned about the current financial literacy of millennial generation. This activity is a form of Danareksa`s active commitment in supporting the government to improve millennial financial literacy and UMK actors according to President Joko Widodo (Jokowi`s) instructions. We hope that this activity can open millennial insights and UMK actors on how to manage personal and business finances in the 19th post-covid era. " In addition to providing financial literacy education, the results of research were also presented by the latest trending business and investment trends in 2022. In the session, Rima Prama Artha, Chief Economist Danareksa Research Institute suggests that there are some business potential going forward, including the sale of basic commodities /groceries, hobbies (plants, books, games, etc.), self-care products, medical equipment, supporting equipment work or school from home, finished food business, creative industry, digital marketing, social media portfolio design services, tutorial services tutoring, content creator, and retail intermediaries. The participants who attended the Darling event today were UMKs from various fields, such as food and drinks and fashion. With the information shared, the hope is that the participants will be better able to see business opportunities, right in choosing investment instruments, and can print profits in the midst of economic conditions that are still in the recovery stage in 2022. Interestingly, this activity carries the concept of "roadshow truck" To present a relaxed atmosphere for young people present. To add to the excitement of the Darling event, Danareksa also prepared the appearance of an acoustic band and various interesting door prizes for the participants present. The "roadshow truck" concept is our effort to make financial literacy material more fun and friendly to young people. Presented in a contemporary style, it is hoped that participants can more easily receive information and activities can inspire millennials, "Dewika added. The talkshow was filled by speakers who were experienced in the field of financial and investment research, including Muhammad Ikbal Iskandar as Senior Analyst Danareksa Dri, Mohammad Faishal as the Retail and Digital Distribution Manager of PT Danareksa Investment Management, Rima Prima Artha as Chief Economist Dri, and Bagus Setyawan as Head of Retail and Digital Distribution of PT Danareksa Investment Management. [1] https://www.ksei.co.id/files/statistics_publik_Desember_2021.pdf